SEO Basics
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Pay Per Click

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Pay Per Clicks

Pay Per Click (PPC) Marketing is a very effective marketing tool to drive traffic to any website. The basic concept is that the search engine will place ads on search results pages targeted to the search that was performed. If the ad is accessed (clicked on) you will be charged an amount up to your bid on that search term.

To create an effective and affordable PPC campaign the ad should be targeted at your desired audience and the keywords defined clearly and relevant. This is done using input and information displayed on your website.

Steps in Creating a PPC Campaign

  1. Create an account. For your first campaign we strongly recommend that you use Google AdWords. There are many PPC programs with other search engines, however Google is used for the vast majority of all searches done on the Internet which means they will be the most effective. To create an account go to This will require a valid credit card for the charges to be charged to.
  2. Log into your account and use the resources there to learn how to create ads and define keyword phrases you wish to be referenced for. 
  3. Set a budget. It is important to decide how much money you’re willing to pay on a daily and monthly basis.
    Managing your campaign is the most important part. Google supplies you with many tools to optimize the effectiveness of your campaign. Managing your campaign should be an ongoing process, constantly updating and refining your search terms.

If you would prefer, we can manage your PPC Campaign for you.
Based on your input and website content:

  • We will create your PPC account
  • Set your budget
  • Create your ads
  • Research relevant keyword phrases
  • Determine bid prices for each
  • Turn the ads on and off based on pre-determined criteria
  • Manage multiple ads for each campaign
  • Supply you with the account login information so you can monitor progress and gauge the ads’ effectiveness.

Our fee for this is $100.00 per month to manage each campaign with up to 5 ads. Additional ads are 5 for $25.00 per month additional. The actual cost of the clicks will be charged by Google to the credit card you enter into the AdWord account.


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