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Email Marketing Services

Creating Your Company's Email Marketing Campaign

Email marketing is the most effective and abused promotion tool on the web.  Email marketing campaigns can be utilized to promote your business.  It can showcase not only your company in general but products, services, new items, specials and much much, more.

It is crucial that your mail list is comprised of persons who have expressed a desire to receive mailing from you.  One of the best ways to achieve this is with a sign up box on your website.  The sign up should be a double opt-in procedure.  This means that when they sign up they will receive an email at the mail address they entered.  This confirms that they are the person that actually registered.  Second it asks them to confirm that they want to receive your list by having a link to click.  Then and only then would their email address be added to the list.

 

Choosing an e-mail marketing company is tricky and takes some work.  You need to visit possible choices on the internet.  After visiting their website, search and read reviews. Some of the more popular are Awebber, Constant Contact, and MailChimp.   These companies offer a lot of tools to market your mail list and create attractive emails.  For the most part they are easy to use but there is a learning curve. 

One of the most important aspects in choosing a company is their accessibility and support.  No matter which company you choose you will from time to time need help or information.  The best solution to this, I feel, is by telephone contact, 2nd best is live chat, 3rd is email support, and a very distant 4th is just access to a knowledge base. 

We highly recommend Awebber.  They offer a toll-free phone number for live support, live chat, a knowledge base with videos, and email support.  Their prices are competitive and they offer all the bells and whistles you will need.

Need Help?  We can supply you with as much or little help needed or completely manage your email marketing.


SPAM Considerations

What is SPAM?  SPAM in the context of email is sending someone recurring emails that they did not expressly agree to receive.  The keyword here is recurring.  You can send anyone in the world a single email with a valid return address.

Is SPAM illegal?  Yes!  Spammers can be prosecuted and if convicted the results can be heavy fines and in extreme cases prison.

How do I create a safe mailing list?  To develop a mailing list you can put a sign up form on your website.  A lot of companies offer some kind of incentive to join.  Before adding someone to the list you must ask for their permission.  In most cases this is accomplished by using a program that offers an Opt-In option.  This means that before they begin receiving any mailing they will be sent an email asking them for their permission.  They have to respond to this email before their email address is added to the list.

iNET has a zero SPAM tolerance policy!  See our Acceptable Use policy for more details.


 


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  iNET image, Inc. Website Design, Creation, Hosting, and Management
1527 Gause Blvd., Ste. 246, Slidell, LA  70458
Servicing Slidell, Covington, Mandeville, New Orleans, and Baton Rouge Louisiana (LA)
 
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